Message from the CEO

Message from the CEO & Executive Vice Chairman, David Laurier

Dear Visitor,

Thank you for visiting our newest website, which launched on Sep 30, 2016.

Our company was founded in 1985 by Jo Laurier, the present Chairman of the Board, and his wife Annie; my parents.

Our headquarters and R&D/manufacturing/engineering facilities are located on the industrial park “De Prijkels” of the cities of Deinze and Nazareth in Belgium. Currently, we have direct market access channels in 120+ countries.

Our company is about 30 minutes driving from the European Capital, Brussels, and 40 minutes from the second largest petrochemical harbor in the world, Antwerpen, and 2 hours from Paris, France.

Our credo: “In business to serve you” is gaining more and more importance, in this interconnected world, where our world is one big village. Therefore should you have any comment or query about our company, please do not hesitate to contact us. We will amaze you with our feedback within 48 hours. If not, please do not hesitate to reach out to me directly at

Furthermore, I would like to thank herewith all our stakeholders, specially our dedicated team, our sales partners, vendors and our customers for their motivation, dedication and confidence in AppliTek.

Thanks to you all, we are able to celebrate AppliTek’s 30th birthday back in 2015.

2016 is an absolute record breaking year, with sky-rocketing order income. Our 2017 expected growth is 200% to 300%, thanks to our continued efforts in product and market development. 2016 was remarkable too in that respect that we were the first company worldwide that got certified ISO 9001-2015.

Thank you all so much for helping us making our dream “to serve you with the best products and best service at the best price” come true.


David Laurier, MBA
President & Exec. Vice Chaiman of the Board

Exec. Member of the Commission International Relations
Federation of Belgian Enterprises (VBO-FEB)