AppliTek CEO to give lecture in Guadalajara, Mexico
Published: 12/9/2010 12:21:00 PM
As a provider of leading-edge analytical technology, AppliTek is invited as a special guest at the higher institute "Tecnologico de Monterrey" in January 2011.
The Tecnológico de Monterrey is a Mexican private educational institution that was founded in 1943. At the present time, it has 31 campuses distributed throughout the country, and academic centers in Mexico and other Latin American countries, with over 90,000 students. It also has international offices in North America, Europe, and Asia. Through its Virtual University it is present all over the world, by means of learning networks and advanced information technologies.
It also has one of the top graduate business schools in the region.
A series of conferences will enlarge on topics as technology transfer and entrepreneurship in the Mexican/Latin American context. AppliTek CEO Mr. David Laurier will also give a key-note speech for a public forum. The executive summary of his course can be found below.
"The Essential Habits of Small & Medium Size Niche Companies to Become Globally Thriving Companies"
EXECUTIVE SUMMARY
It is commonly accepted that thriving niche companies increase their revenues and profits year after year. What are the magic ingredients that make these enterprises so unique? During his lecture, David Laurier, CEO and Vice Chairman of AppliTek SA, Belgium will reveal some exciting habits, originating from his experience at AppliTek during the last 20 years.
Growing a company is about innovation (product & service development), people management, and market channel access. Most companies don’t do different things to become successful but do things differently. Mr. Laurier will guide you through the exciting world of building a globally operating niche company. He will talk about the importance of vision, discipline, passion and conscience, and most importantly integrity.
Success of international companies equally depends on international negotiating across a multitude of cultures. Mr. Laurier will reveal the most important factors where culture could affect deal making. By knowing these factors a better understanding of your counterpart is created and possible misunderstandings can be avoided, so you can reach your vision along your mission.
... Coming soon in the University aula of Guadalajara, Mexico.
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