“Doing Business in ASEAN”: H.E. Ambassador of Indonesia Yuri Octavian Thamrin hosts book review

“Doing Business in ASEAN”: H.E. Ambassador of Indonesia Yuri Octavian Thamrin hosts book review

The Ambassador of Indonesia to Belgium and the EU has hosted a book review meeting & luncheon in honor of Prof. Peter Verhezen newest book “Doing Business in ASEAN markets”.

This important book analyses the pitfalls and risks of doing business in ASEAN countries that are mostly absent in Western markets, covering various strategic, external, operational, and legal-cultural challenges for international companies. Doing Business in ASEAN Emerging Markets crucially addresses how to resolve those barriers. Encompassing issues of governance and leadership standards, the authors present case studies and practical solutions underpinned by academic research. Helping executives learn how to implement high international standards and maintain sensitivity to socio-cultural and political Asian contexts, the book highlights the need to create an international diverse and unified leadership team that will take better decisions and effectively deal with risks, and apply best corporate governance practices within an Asian context.

According to David Laurier, CEO of AppliTek, this book really matches the situation in the ASEAN markets very closely. AppliTek has aligned its worldwide corporate sustainable strategy in accord with the guidelines in the book. Integrity in doing business is of paramount importance. It means doing the right thing because it’s the right thing to do.

Thank you Mr. Ambassador & Prof. Verhezen for organizing this cordial and interesting event.


Indonesia has a population of 250 million and is one of the most diverse countries in the world with 300 distinct native ethnic groups, and 742 different languages and dialects.

Belgium is Indonesia’s 8th largest economic partner. Two-way trade volume reached 1.5 billion euro in 2015. The country has a wide range of natural resources, including crude oil, natural gas, tin, copper and gold. Its key exports include oil and gas, electrical appliances, plywood, rubber and textiles. It is also the third largest cocoa producer in the world.

The new Ambassador Yuri Octavian Thamrin was inaugurated as Ambassador of The Republic of Indonesia to the Kingdom of Belgium, the Grand-Duchy of Luxembourg and the European Union, on 13 January 2016. He arrived in Brussels on 26 February 2016 and formally presented his credentials to the King of Belgium last Thursday.

Before joining the Embassy in Brussels, Yuri Octavian Thamrin was the Director General for Asia, Pacific and African Affairs at the Ministry of Foreign Affairs in Indonesia after have previously served for more than three years as Ambassador of the Republic of Indonesia to the United Kingdom.

(copyright 2016 The Brussels Times)