By: David Laurier, CEO AppliTek NV – Nazareth, Belgium, December 23, 2012
Dear stakeholders and Friends of AppliTekAs said on Dec. 18, 2011, and still valid today, again upcoming policy decisions in the US and Europe hold the key to the global growth outlook. Is the global economy just hitting another turmoil? Or has the actual slowdown in the economy a more enduring constitutent? A lot, as said before, will depend largely on the European & US policy makers. Indeed, they have to deal proactively with the vast short term economic threats and issues.So far the world economy! Let’s zoom in on AppliTek !2012 has again been an absolute record breaking year for AppliTek!With modesty and prudence, I’m happy to inform you that AppliTek’s strategy adopted a few years ago has yet again yielded great fruits in 2012, and not only the low hanging ones! Our investments in people (our nett headcount is up 25% compared to 2011), innovation and internationalization have led to many new products & apps and exactly these new products & apps are now fueling our rapid growth throughout 2012 into 2013. Our market channel access strategy has created a vast platform for our products so that companies and authorities now have access to our products and services in 150+ countries. Our 2012 global revenues have grown by 39% compared to 2011.We have hired new Chinese sales staff in our Belgian headquarters to support our Chinese customers, and have opened a hub in Thailand to support our representatives in South-East Asia. Likewise, order inflow from our American friends has been amazing!
Furthermore, we have now sales support hot lines in the USA & China.Also a big thank you to a/o China, Japan and Thailand and your confidence in AppliTek products. We have got another great year with your countries.We moreover have beefed up our sales & marketing teams, our startup teams and our R&D teams, in order to serve you better_
(Since 1985, we have been adhering to our company adagium : ” In business to serve you”).
We would like to thank hereby all our stakeholders for their motivation, dedication and confidence in AppliTek.AppliTek has won several international and entrepreneurial awards in 2012. This is important but not as important as having happy customers and happy employees. I believe we have a lot of happiness around AppliTek, letÈs even increase that in 2013.We all at AppliTek wish you all a 2013 full of joy, health, happiness and friendship! All the best,David Laurier, MBA
CEO & Vice-Chairman of the Board of Directors
Member of the Committee
‘International Relations’ of the Belgian Federation of Enterprises
Jo Laurier, MSc MBA
Chairman of the Board of Directors___________________________________________________ “